James and Jean Sapp

Our Home Business Story -

As told by James (Jim) Sapp.

This is the story of 4 entrepreneurs who started in the Life Plus business in the summer of 1995.

In January 1995 I was looking for an additional way to make some extra money. My wife Jean had quit working as a nurse several years earlier and we needed some additional income. At the time I was employed at Boeing as a Software Quality Engineer in their Duluth, GA plant.

In January 1995 I joined a home business company which went out of business a month later. About that time someone talked me into joining Amway. I did better than most earning about $300 per month for the 6 months I was in this business.

Than in August of 1995 I was invited to a meeting to take a look at Life Plus.

What I saw presented at that meeting really excited me.

Through the simplicity of what I saw I thought. Here is a business that I could be successful at.

Very early on in August 1995 my very first recruits were my brother Dan Sapp and good friend Robert Thompson. Robert brought in Darrin Quiles.

One of the first key actions was when Robert Thompson suggested we look into the internet as a way to market the Life Plus business and products. The internet at the time was basically in it's infancy state.

Here is a list of the many qualifications, and attributes of each of our 4 entrepreneurs.

Darrin Quiles - Computer Science and Software Quality Engineer. Skilled in all aspects of web development and marketing. Has over 7 years Internet Marketing experience. Spent 15 years at Rockwell and Boeing Aircraft where he worked in Software Quality. Has achieved level of Diamond in Life Plus.

Dan Sapp - MCSE Certified Network Engineer - Skilled in all aspects of web development and marketing. Has over 7 years Internet Marketing and Webmaster experience. Spent 26 years in Customer Support with a major computer manufacturer. Has achieved level of Gold in Life Plus.

James Sapp - Spent 15 years as a Software Quality Engineer with Rockwell and Boeing Aircraft. Has over 7 years Internet Marketing experience. I have read and studied every book, tape or newsletter I could get by hands on about marketing, Internet Marketing, sales, the Internet, etc. I even attended marketing seminars in various cities around the country. Has achieved level of 2-Star Diamond in Life Plus. First person to achieve level of Diamond in Life Plus while working a full time corporate job.

Starting over 18 months ago we started becoming a little frustrated. In a sense, if it is possible we had gotten too good at marketing especially Internet Marketing. We had gotten extremely good at bringing in new customers and distributors. While we were able to sign people up in large numbers we had trouble getting the new distributors we signed up duplicating our efforts. (Our problem was at the time we didn't have a good duplicatable system).

Our marketing skills were both a blessing and a curse.

The problem was we were greatly successful because of our excellent marketing skills, not because we had successfully taught others what we knew. I don't say this to boast as this is what should be expected from someone who has spent thousands of hours and dollars studying marketing and the Internet. I mean only a complete idiot wouldn't have been successful with this much time and study invested.

However, we knew in order to achieve our full earning potential as well as greatly assist others to have a successful home business we had to come up with a system where a large number of people could take advantage of our Internet marketing skills.

This got us looking into different systems, because our problem was too much skill was in our very hands and not in the system. In order to duplicate our success an individual had to have a a lot of knowledge about the Internet, sales and marketing. And most people didn't have the patience to learn these skills.

I like to talk about McDonald's because their systems are so incredible. Their success is not based upon the individual having to have great skills for the business to succeed. Instead all of McDonalds brilliance was placed into their system so that virtually anyone with a minimum of training could be plugged into that system and the system keeps on running smoothly.

So this got us thinking - we have a lot of fantastic marketing skills but what we really need is a system that almost anyone could plug into and be successful. Then we could put all of our marketing talents behind the system and people. So that all new distributors joining our system could benefit from our marketing efforts. Their success wouldn't be dependent upon how many skills they currently possessed.

Another consideration was what can we do to put even more fun into our system? We knew that the more fun, exciting and interesting we can make the business the more people would be attracted to it and the more money everyone would make. A double bonus so to speak. That is the reason why as you will see below that we have developed some of the tools we have - see below.

We thought, "Gee whiz why can't we do the same thing in marketing a system for other people that we did for ourselves to attract that customers and distributors on a consistent basis." In this fashion we can help a lot more people become successful and also overcome our own deficiencies in helping the people we sign up to grow their business. We simply needed to come up with a way for others to tap into our skills of marketing without them having to learn these same skills.

That became our desire but the answer to our problem was still a long way away.

In a sense we had become like prisoners within our own system. Extremely good at marketing our product and business in order to attract others, while at the same time being inept at imparting that knowledge to others. Although, it wasn't totally our fault. Our system in a sense was too complicated to teach to others without a lot of time and patience on the part of others and ourselves and we didn't have another viable system.

Out of this frustration eventually came the LifeLine system.

However, here is where our system greatly benefits you.

LifeLine is an excellent system - it is the best thing we have seen in 8 years of Internet Marketing that allows a new person with literally zero internet marketing, sales or business skills to have a successful home business.

However, what we do is turbocharge the LifeLine System through our marketing efforts. If the LifeLine System is a fast car our marketing makes it a 240mph race car.

Even the best systems require marketing behind them. Thus our goal was to put all of our marketing efforts behind the LifeLine System. Our goal is for our entire system to sell itself regardless of the skill level of the individual using it. If the individual has better than average skills that is just a big bonus for them.

So to accomplish this we are implementing a total marketing program behind the LifeLine System, which puts all of our marketing skills to work for you and gives you all of the following:

• Additional benefit laden webpages for which you can automatically refer your prospects for additional information.
• Additional benefit laden e-mails for you to use to help sell your prospects.
• Ruggburns Home Business Comic.
• Innovative, creative and fun health newsletters.
• Members Only Pages
• Additional power laden marketing materials
• Pictorial graphics and pictures (a picture's worth a thousand words and grabs someone's attention)

All for the purpose of doing the following for you:

• Providing greatly increased visibility for your business
• Using our persuasive marketing techniques which do the convincing and selling for you.
• Greatly removing the pressure off of you to sell your prospect and product. Our marketing does much of that for you.
• Giving you a more profitable business.

You essentially have a full time marketing team behind your efforts. This provides you nothing short of a huge advantage for your home business.

Now keep in mind that this LifeLine System is brand new - it started on March 20, 2003. So we are still continuing to develop webpages and marketing materials for you. In reality we will always be looking to develop new marketing materials on a consistent basis so we all stay ahead of the pack.

Summary:

Everything is now in place for exciting growth.

• We have an incredible system in LifeLine.
• We have incredible marketing behind the LifeLine System.
• And now we have the missing piece of the puzzle. With Evan and Todd we now have the best people in the business who know how to work a system and show others how to do the same.

Here are just some of the items we have already developed for your use.

The Ruggburns - Home Business Comic

Home Business Visibility

Pictorial Story of the LifeLine2010 System

Health Newsletter

Powerful E-Mails showing the market for the Life Plus products.

Members Only Pages

Plus we are constantly adding new webpages, e-mails, etc. to give you every possible advantage.

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Drawings by Gracie -Copyright © 2003.